kernel.ai
Brand Guidelines & Design System
The complete reference for how Kernel looks, speaks, and behaves across all touchpoints.
Prepared by Hive Creative Media
© 2026 Kernel. All rights reserved.
The AI infrastructure for enterprise CRM.
01 — Brand Overview
Who we are.
The most customer-obsessed data company in the market. We turn unstructured, messy CRM data into structured account intelligence tailored to your GTM strategy.
Brand Values
Precision
Accurate data is the foundation of every decision we enable.
Trust
Enterprise-grade safeguards and transparent reasoning in everything we build.
Simplicity
Application over features. RevOps is the hero — we remove the complexity.
Customer-first
Extremely driven, equally low ego. Our customers' outcomes are our outcomes.
Tone of Voice
Confident and precise, never arrogant
Outcome-focused, not feature-led
Direct — say more with less
Technical when needed, always accessible
Brand Personality
80%
of customers use Kernel as their primary data source for global operations.
02 — Logo System
Logo system.
Kernel's visual identity uses four logo configurations. Choose based on context and available space.
Landscape — light background
↓ SVGLandscape — dark background
↓ SVG
Portrait — light background
↓ SVG
Portrait — dark background
↓ SVG
Clear Space
KKKKMinimum clear space equal to the height of the 'K' in the wordmark on all sides.
Minimum Size
24px digital
10mm print
24px height for digital. 10mm height for print.
✓ Do
- —Use on approved brand backgrounds only
- —Use the black version on light and off-white backgrounds
- —Use the white version on dark (#2C2E33) backgrounds
- —Maintain clear space at all times
✕Don't
- —Recolour or apply effects to the logo
- —Use the motif in isolation without brand context on first use
- —Place on visually busy or low-contrast backgrounds
- —Stretch, skew, or alter proportions
03 — Colour Palette
Colour palette.
A restrained palette built on dark charcoal, pastel green, and clean off-white — with muted greys for depth and hierarchy.
Pastel Green
Primary accent. Used for borders, highlights, and active states.
Dark Background
Primary dark surface. Headers, dark sections, and high-contrast text.
Dark Highlight
Secondary dark surface. Used for hover states on dark backgrounds.
Off-White
Page background. Light, clean base for all content.
Full Palette
Page backgrounds
Card surfaces
Primary accent
Dark surfaces
Body text
Muted text
Styling Notes
Card borders
Accent top border
Glass / overlay
04 — Typography
Typography.
Two typefaces. Clash Display for presence and authority. General Sans for clarity and readability.
Heading Typeface
Ag
Clash Display Variable
All headings (H1–H6), display text, stats, and large typographic elements. Always sentence case — never all-caps titles.
Body Typeface
Ag
General Sans Variable
Body copy, UI labels, captions, and all running text. Full stops in bullets and body. No full stops in headings or CTAs.
Type Scale
Display
64px
/72px
Display
H1
48px
/56px
H1
H2
36px
/44px
H2
H3
28px
/36px
H3
H4
22px
/30px
H4
Body LG
18px
/28px
Body LG
Body MD
16px
/24px
Body MD
Body SM
14px
/20px
Body SM
Label
12px
/16px
Label
Case
Headings always sentence case. Never title case or all-caps.
Punctuation
No full stops in headings, taglines, or CTAs. Always full stops in body and bullets.
Stats
Large numbers use Clash Display Medium. Supporting label in General Sans Regular.
Pills
Pill messaging uses General Sans Regular. Keep short and outcome-focused.
05 — UI Components
UI components.
Core interactive components used across all Kernel digital touchpoints.
Buttons
Primary
Secondary
Text Link
On dark
Pills & Labels
Cards
Entity Resolution
Deduplicate accounts and build flexible corporate hierarchies with AI-native reasoning.
With accent border
Two-pixel top border in Primary Splash green. Used for featured or highlighted content.
Dark card
On dark background (#2C2E33). Use sparingly for emphasis or contrast sections.
Stats & Numbers
20,000+
dead and duplicate accounts removed
80%
of customers use Kernel as primary data source
No waterfalls.
One source of truth for global operations
06 — Brand Applications
In the wild.
How the Kernel brand shows up across digital and collateral touchpoints.
Digital — Web
Agentic company data for go-to-market operations.
The most accurate company data, powered by agents that understand every corporate entity in the world.
Social — LinkedIn Banners
Company page banner
Personal / employee banner
Social — Post Templates (1:1)
“Kernel removed 20,000 duplicate accounts in our first week.”
Sarah Ahmed
Director, Revenue Operations
20k+
duplicate accounts removed.
kernel.ai
No waterfalls. No compromises.
One source of truth for enterprise CRM.
kernel.ai
Entity resolution at enterprise scale.
Structured account intelligence tailored to your GTM.
kernel.ai
1:1 format for LinkedIn and Instagram. More templates to follow.
Email Signature
Name Surname
Job Title · Kernel
hello@kernel.ai
kernel.ai
Green left border. No logo in signature unless explicitly requested.
07 — Contact & Assets
Questions?
For brand usage questions or asset requests, contact the Kernel team or reach out to the creative team at Hive Creative Media.
Creative Team
Hive Creative Media
Brand design & codex
Usage Rights
This brand system is the property of Kernel. All rights reserved.
Approved partners and vendors may use brand assets only as specified in their engagement agreement.
Unapproved use, modification, or reproduction of brand assets is strictly prohibited.
For licensing enquiries, contact the Kernel team directly.
Version History
Initial release — core brand system
2026
Brand Codex v1.0
© 2026 Kernel. Designed by Hive Creative Media.